انطلاق حملة أجمل شتاء في العالم في نسختها الخامسة

The Minister of Economy and Chairman of the Emirates Tourism Council, Abdullah bin Touq Al Marri, announced the launch of the fifth edition of the Most Beautiful Winter in the World campaign under the slogan “Green Tourism,” in cooperation between the Ministry of Economy, the National Agricultural Center, and local tourism bodies in the country, with the aim of encouraging community participation in sustainable agricultural practices. And stimulating tourist visits to farms and agricultural projects in the seven emirates, within the framework of the domestic tourism strategy in the UAE launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, “may God protect him.” It aims to develop an integrated tourism system at the state level.
This came during a ceremony organized by the Ministry of Economy at the Masfoot Museum in the Emirate of Ajman, in the presence of the heads and directors of all local tourism bodies in the country. The new version of the campaign extends from August 16 for a period of 6 weeks, and will contribute to highlighting the environmental tourist attractions, green areas, and winter experiences that characterize the UAE. As well as tourism to farms, natural reserves, and charming and picturesque views. The campaign also supports achieving the goals of the National Tourism Strategy 2031 and enhances the UAE’s leading position on the travel map. And global tourism.
His Excellency Abdullah bin Touq Al Marri said that the fifth edition of the Most Beautiful Winter in the World campaign enhances the sustainable development process of UAE tourism, by highlighting green and environmental tourist destinations, in addition to the great diversity of tourism activities in the country, which include sustainable, desert, beach and mountain tourism. This edition comes in line with the country’s future directions, which are based on localizing sustainability and innovation in Emirati tourism, as well as the national program “Plant in the Emirates.”
His Excellency added that, thanks to the directives of its wise leadership, the UAE has paid great attention to developing green and environmental tourism as they are essential pillars in enhancing the sustainability of Emirati tourism, preserving the natural and cultural heritage, and supporting the competitiveness of tourist destinations in the seven emirates, noting that the launch of the fifth edition of the “Masfoot” area comes. Emphasizing the fertile agricultural environment, stunning landscapes, and towering mountains that the Emirate of Ajman and the UAE enjoy, and consolidating their position as destinations for eco-tourism. And green, and also an emphasis on the integration of federal and local efforts to provide a unique model that combines sustainability and the protection of natural and cultural heritage.
Thanks to the directives of its wise leadership, the UAE has paid great attention to developing green and environmental tourism as they are essential pillars in enhancing the sustainability of UAE tourism, preserving the natural and cultural heritage, and supporting the competitiveness of tourist destinations in the UAE.
The Most Beautiful Winter in the World campaign succeeded in achieving strong revenues during its fourth edition, as the total hotel revenues in the country reached nearly one billion dirhams, during the period from January 9 to February 20, 2024. The campaign’s media and marketing materials also arrived through news websites and social media channels. For nearly 600 million people around the world.
The fifth edition of the Most Beautiful Winter in the World campaign targets citizens and residents of the UAE and tourists coming from the rest of the world, as it will include publishing many media and marketing materials through various media and social media channels, to promote its goals and introduce the most prominent tourist places for the winter in the country, and highlight Highlighting unique tourism experiences, recreational activities, and the best adventures throughout the Emirates.
The Ministry of Economy called on the public to interact with the new campaign, share their stories and tourism experiences in the Emirates, and highlight the country’s tourist attractions that combine the ancient history of the Emirates with modern infrastructure and modern services that compete with the most important countries in the world, and this is evident in its luxurious tourist destinations and its architecture. Its stunning architecture, its embrace of distinguished tourist attractions, and its provision of diverse options for accommodation, visiting, and tourism along the geographical diversity of deserts, mountains, and distinctive beaches, as well as its cultural heritage. Which presents a humanitarian message embodied in the values ​​of tolerance and coexistence that the UAE enjoys and calls for.
Officials in the UAE government and federal and local authorities confirmed that the fifth edition of the “The Most Beautiful Winter in the World” campaign would enhance the rising growth witnessed by the tourism sector in the country, which represents one of the main sectors in the growth of the sustainable national economy.
They pointed out that the campaign represents an important milestone in doubling the UAE’s tourism attractiveness, and revitalizing this sector in all emirates and regions of the country by unifying efforts to highlight the wide diversity of attractions that characterize the UAE and the richness of tourism experiences and products that it offers to visitors and tourists from inside and outside the country.
His Excellency Saleh Mohammed Al Jaziri, Director General of Tourism at the Department of Culture and Tourism – Abu Dhabi, said: The “The Most Beautiful Winter in the World” campaign highlights the efforts of the United Arab Emirates in the field of environment and sustainability to provide a better future that guarantees quality of life, which contributes to consolidating its position as a sustainable global tourist destination, and we are inspired by it. These efforts stem from the vision of our late father Sheikh Zayed bin Sultan Al Nahyan, “may God rest his soul,” which contributed to achieving environmental responsibility and economic prosperity.
He added: The campaign slogan “Green Tourism” constitutes an important step in supporting Abu Dhabi’s journey towards a more efficient future that relies on energy conservation in smart ways, in a way that enhances the visitors’ experience and is in line with our continued efforts at the Department of Culture and Tourism – Abu Dhabi to push innovation and implement sustainable practices for the tourism and cultural sector and the tourism sector. Hospitality in Abu Dhabi, and by working with sector partners, we devote our efforts to accelerating the adoption of solutions to protect resources by reducing energy consumption and reducing carbon emissions in the hotel sector, our cultural institutions and our museums. Our centers are located throughout the emirate to ensure a greener future for Abu Dhabi.
He expressed his optimism that this year’s edition of the campaign will witness a turnout that reinforces previous successes, pointing out that the Emirate of Abu Dhabi includes a wide diversity of natural environments, such as islands and natural reserves, in addition to farms and major qualitative agricultural projects that can work to stimulate the green tourism movement, in addition to many It is an exceptional experience that meets the aspirations of many visitors.

His Excellency Issam Kazim, Executive Director of the Dubai Corporation for Tourism and Commerce Marketing, said: The tourism sector in the United Arab Emirates continues to achieve continuous growth thanks to the unlimited support and sound directives of the wise leadership, within the framework of ambitious plans and strategies that are being implemented, and the country witnesses tremendous developments every year. And new tourism projects to provide the country’s residents and visitors from all over the world with more options and renewed experiences, and the importance of the “The Most Beautiful Winter in the World” campaign is increasing due to its contribution to highlighting the best landmarks. The tourist attractions in each emirate are all integrated in order to enhance the UAE’s global position as a leading tourist destination, and so that it can also contribute to improving the global tourism and travel sector.
He explained: In light of the promising results of this campaign during the last session, we are looking forward to a new, distinguished version during this winter to continue achieving success after another, as well as being able to provide exceptional and unique experiences for citizens, residents and visitors so that they can enjoy the best that the Emirates can offer them, calling on everyone to enjoy the experiences. The exceptional nature that Dubai abounds in this season, and visiting its picturesque parks and gardens, as well as its natural reserves, in addition to outdoor adventure tourism.

His Excellency Khalid Jassim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority, said: The “The Most Beautiful Winter in the World” campaign is an inspiring global platform for promoting sustainable tourism in the UAE, and highlighting the exceptional natural and heritage landmarks that make it a distinguished destination on the global level, and represents the fifth edition of the campaign, with its focus Green tourism is a step towards achieving a more sustainable future, by promoting tourism experiences that highlight the diversity of environments and destinations that characterize the country.
He added: In the Emirate of Sharjah, the campaign is in line with the vision of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, as we believe that this campaign is an opportunity to enhance Sharjah’s position as a leading destination for environmental and cultural tourism, and it also reflects the spirit of innovation and cooperation between the various concerned bodies. The campaign contributes to enriching the visitors’ experience and providing a role model in achieving a balance between preserving heritage and developing the tourism sector.

The Director General of the Ajman Tourism Development Department, Mahmoud Khalil Al Hashemi, expressed his pride in launching the fifth edition of the “The Most Beautiful Winter in the World” campaign from the Emirate of Ajman, specifically from the Masfoot area, which is distinguished by its natural beauty and unique environmental diversity. He said that choosing Masfoot to launch this national campaign reflects Ajman’s status as a prominent tourist destination, replete with natural reserves and environmental components, in addition to its landmarks that combine the authenticity of Emirati heritage and history. The campaign represents a unique opportunity to highlight these components and enhance the emirate’s position as a leading destination for sustainable tourism.
He added that the fourth edition of the campaign achieved great successes, as it established the UAE’s position as a global tourist destination, expressing his aspiration in the fifth edition to build on these achievements by providing unique tourism experiences and innovative initiatives that reflect the principles of sustainability, which contributes to enhancing the competitiveness of the tourism sector locally and globally.

Director General of the Department of Tourism and Antiquities in Fujairah, Saeed Al Samahi, confirmed that the “The Most Beautiful Winter in the World” campaign has become an annual date for millions of visitors from inside and outside the country, to explore the unique natural and historical treasures that the UAE stores in all its regions, and the modern facilities it possesses that qualify it to attract large numbers. For those who want to enjoy its various activities and participate in cultural and heritage festivals in the charming atmosphere during the winter season.
He said: The fifth edition of the campaign (The Most Beautiful Winter in the World) is of special importance, as its slogan (Green Tourism) carries several meanings that embody the importance of the agricultural sector in the UAE, and the great interest that the state pays to the file of environmental sustainability, stressing that the participation of the Department of Tourism and Antiquities in Fujairah The fifth edition promises great gains for the emirate in terms of promoting its tourism components and increasing investment rates in the hospitality sector, which has witnessed rapid growth in the recent period.
His Excellency Haitham Sultan Al Ali, Director General of the Department of Tourism and Antiquities in Umm Al Quwain, said that the launch of the fifth edition of the “The Most Beautiful Winter in the World” campaign reflects the outstanding achievements achieved by the campaign over previous years, noting that the campaign highlights what the UAE has. It has a unique tourism diversity, including recreational, cultural, and environmental tourism, in addition to other sectors that highlight the country’s exceptional tourism potential.
He stressed that the campaign slogan for this year, “Green Tourism,” reflects the UAE’s commitment to developing the environmental sector to be a basic pillar for achieving sustainable development and preserving natural resources, in line with its vision of building an integrated tourism system on a global scale.
State.
He explained that the Emirate of Umm Al Quwain is an ideal destination for eco-tourism thanks to its rich nature and distinctive environmental diversity, and one of its most prominent features is the Umm Al Quwain Mangrove Reserve, which is home to vast areas of mangrove trees, which play a pivotal role in preserving biological diversity and supporting marine life. and land, praising the Al Khor Waterfront project overlooking Umm Al Quwain Creek, which was designed according to the highest standards of sustainability.
He stressed the Emirate of Umm Al Quwain’s commitment to developing sustainable projects that preserve its unique environmental heritage, ensuring its sustainability for future generations, noting that these efforts are integrated with the UAE’s vision to make it a leading global destination in the field of ecotourism, to provide a distinctive experience for tourists wishing to interact with nature.

Raki Phillips, CEO of the Ras Al Khaimah Tourism Development Authority, said that the “The Most Beautiful Winter in the World” campaign has established itself during a record period as a major contributor to achieving the domestic tourism strategy in the UAE, through its various programs and activities that target different age groups, and seeks to meet The aspirations of visitors from outside the country and abroad for entertainment and learning about the cultures and customs of the regions of the Emirates, and seeing the beauty of its modern landmarks, its historical and heritage places, its oases, reserves, farms and mountains. And its deep valleys.
He said that the Authority’s participation in the fifth edition of the “The Most Beautiful Winter in the World” campaign includes a variety of programmes, activities and sports and heritage festivals, which contributes to improving the tourism sector in the Emirate of Ras Al Khaimah, attracting more visitors to its monthly resorts, hotels and archaeological sites, and building long-term cooperation. With local and international companies operating in the hospitality sector, and encouraging investment in Ras Al Khaimah based on its promising opportunities.